One of the toughest things to do, as far as getting signed goes, is to earn the chance to present your stuff to an A&R. Once you finally get that chance, the last thing you'd want to do is blow it by not having the best of the best materials you have to offer presented to him or her. When opportunities knock, they won't repeatedly ring the doorbell. They'll just proceed to the next potential resident. Nor will they wait as you get dressed. You need to be ready at all times. In the second installment of this "The Perfect Music Press Kit" article mini series, I'll be showing you how to take that perfect photo that not only conveys your persona but will also be easy on the pockets.
Let's talk about the photo itself. Before you even think about finding a photographer, you should think about exactly what kind of photo you are trying to take. Regardless of the quality of the picture, it means nothing if the photo has nothing to do with you or your music. Brainstorming is the best way to go in my opinion. Grab a sheet of paper and write down everything that you feel relates to your music. If you make up-tempo, out of control rock music, I kind of think about an angry mob or a huge stampede of some sort. Don't worry if your list doesn't get long. You just need some kind of idea so that the picture can be molded around it.
Now grab another sheet a paper and draw out what you would like the picture to look like. You don't have to be an expert artist, you really only need the general idea of it all. Let's say you're using the angry mob example. If there were three members in the group, I'd have you all doing something crazy being part of the mob, but I would still have you all standing front and center. One person pretending to pull their hair out, another screaming ripping of their shirt, and another doing something else off the wall. Now each of you should find a way to incorporate your instruments into all this. With this set up, you give a description of not only your music, but how each member has a hand in the music.
So now you know how you'd want the picture, now it's time to find two important people, the photographer and the graphic artist. Finding these two shouldn't be hard because you could find them at your local colleges and trade schools. Each would be willing to do it for a small fee or even free. Who wouldn't want their stuff in front of someone who may bring more customers their way. Usually, both would just ask for credit for their work, and the opportunity to add it to their portfolio. Since you have everything planned perfectly, you guys won't waste each others' time. It's just that simple. You should have the graphic artist clean up the picture and add all the effects(the mob in the background) and have him or her give you a colored and black-and-white version of it. The black-and-white one is for the actual press kit. Just follow the above steps and every photo shoot will come out perfectly,
With that picture, you should have no problems once they hear that perfect music demo, it's a done deal. You do have that perfect demo right? If not you need to catch up by reading my other article entitled "The Perfect Music Press Kit Part One: Preparing the Perfect Demo." Once you're caught up, you can find the rest of us at the next installment of this mini article series. In the third installment, I'll be showing you how to create a biography that's not too much but not too thin at the same time. I'll see you there.
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